Because I'm (sort of) a Rhetorician Who Was Once a Music Major

Several weeks ago, this digital poster made the rounds especially among my artsy, hipster friends. Of course, graduate school ruined me so that I can't look at anything without performing a miniature Toulmin analysis, so I quickly analyzed this poster, questioned it's assumptions, and filed it away in my brain to deal with it later. Well, it's later. I won't do a line by line Toulmin analysis here, because it wouldn't be particularly interesting, but I will address the implicit argument of this digital poster and the assumptions on which such an argument relies.

The argument itself is relatively straight forward. The poster first shows lyrics from the song "The Way You Look Tonight" which, if the adjacent photo denotes authorship, it mistakenly attributes to Frank Sinatra (the song was written by Jerome Kern and Dorothy Fields and originally performed by Fred Astaire for the 1936 film Swing Time. Sinatra recorded a version in 1964, by which time the song was considered a standard.) Underneath these lyrics, the poster lists the much less interesting, highly reductive (dare I say, stupid) lyrics of Justin Bieber's "Baby." Underneath these lyrics, in the popular style of the (de)motivational poster, is the line, "Music, w..what HAPPENED!?"

The argument here is easy to discern. Music (judged by lyrics) was at one time rich, complex, and good. Now, it's simplistic, stupid, and bad.

This claim presents as its grounds the lyrics of these two songs. Of course, this is a digital poster, so it has little time for a nuanced portrayal of the music of these two eras (either the 30s or the 60s depending on if the poster intends the actual song, or the Sinatra remake, and the early 21st century). A complete historical picture of these two eras obviously cannot fit onto a digital poster. The claim of this poster, then, relies on the assumption that each of these songs is representative of its era. The quality of each era can, therefore, be judged based on the quality of each of these songs.

This assumption is relatively easy to attack. After all, it relies on the related assumption that ridiculous lyrics, like those of the Bieber song, did not appear in songs of the earlier era. Such a claim disregards lyrics like these from the Johnny Mercer song "I'm an Old Cowhand" (also remade by Sinatra):

I know all the songs that the cowboys know
'bout the big corral where the dogies go
'cause I learned them all on the rad-ee-o
Hey, yippie-yi-yo-ki-yay
Yippie-yi-yo-ki-yay

Furthermore, this assumption suggests that our current era does not include lyrics of more sophistication that the Bieber song, thus discounting lyrics like those of Anna Nalick:

Cause you can't jump the track, we're like cars on a cable
Life's like an hourglass glued to the table
No one can find the rewind button, girl
So cradle your head in your hands

In other words, in order to support the claim of this poster, the author relies on a biased sample, a logical fallacy in which the arguer makes generalizations which cannot be supported by the evidence provided because they are purposefully biased.

Furthermore, claims like the one made by this digital poster tend to discount one very important aspect of history--that is, history will ultimately remember the things that were the best of the era. Every church in the Baroque era large enough to hire one had a church composer and organist. But they didn't all become Johann Sebastian Bach. Indeed, an extraordinary majority of them, though they may have been popular at the time, have been forgotten by history. We remember Bach because he was the best of the era. The same has been true of the music of the 1930s and will be true of current music as well. It is, therefore, inappropriate to compare the relatively banal lyrics of one particular Justin Bieber song to the songs that have survived because they held some quality that made them classic, and use this comparison as evidence of some kind of devolution of music.

Claims like the one made in this poster ultimately belong to the narrative of the "golden age." Such narratives are often presented for rhetorical reasons by folks who wish to show that their own generation had it right and that "kids these days" have it all wrong, or by people who wish to show that they are aware that things used be be better and that their awareness of this fact makes them more sophisticated than others of their own generation. In other words, there is an element of pop-culture elitism inherent in these arguments. To the careful observer, however, these arguments do not show the sophistication of the arguer, but rather, the arguers historical ignorance, or at the very least, the arguers abuse of rhetorical strategy.