"Since 1892"

I may have been in college before it really occurred to me that this was not a Christmas carol.

When the B. C. Clark Christmas Jingle first aired, certainly no one could have predicted that over the years it would become the Oklahoma tradition that it is today. Intended to promote B. C. Clark’s annual Anniversary Sale, it has evolved over time into Oklahoma’s own Christmas carol.

The Jingle was first written and produced in 1956, and soon it developed a life of its own. The public made that clear in 1961 when B. C. Clark produced a new jingle thinking the original one was dated and had run its course. It was replaced with the old familiar one within hours, after a barrage of complaints