Tuesday, February 15, 2011

Public Broadcasting, Democracy, and Market Economy

Since Plato, our belief has been that a well ordered democracy requires a well-educated public. Part of the project of ensuring one in modern America has been public broadcasting. However, on Wednesday, House Republicans proposed a budget that would end funding to the Corporation for Public Broadcasting, which receives a tiny .0001% of the federal budget. When I posted a link on facebook to an online petition against the upcoming cut, I aroused the well-meaning and respectful ire of some of my conservative friends who believe that public broadcasting ought to be left to market forces. Their argument is, to wit: if people want the educational programming offered on PBS and NPR, advertisers will pay for it. Therefore, let the market bear it out.

The problem with such a view is that broadcasting paid for by advertising (thus, "the market") inevitably follows the ideological perspectives of the advertisers. Thus, large advertisers with lots of money quickly hold a monopoly of information.

To find evidence of the problems with this, I need look no further than my home in Oklahoma City. During the debate surrounding a recent tax extension the state's largest newspaper, according to a local republican campaign strategist, refused to report stories which held the tax proposal in a negative light because it's largest advertiser (the Chamber of Commerce) was in favor of the proposal. The most interesting thing about this situation is that the newspaper is unabashedly conservative. So, a conservative newspaper refused to publish arguments against a tax because its advertisers wanted it. In this way, the market was able to make a newspaper violate its own ideology, and effectively quash dissenting views. Thus, the supposedly fair and democratic marketplace, which was controlled by a powerful few, effectively censored the press. Public Broadcasting, which hands money to LOCAL stations, allows the stations to base their programming on what it's local viewers and producers feel is valuable, free from the pressure of the large advertiser who may not have the best interest of democracy at heart. (See this blog by Rep. Earl Blumenauer)

What's also true is that what the market wants and what the people need are not always the same thing. The public WANTS American Idol. So American Idol is what the market will bear, but it's hardly what is necessary to ensure a citizenry capable of voting on something other than which seventeen year old singer is the most dreamy.

The assumption that the "market" will always allow what's best to win out (which has oddly become the central tenant of the modern Republican party) is naive at best. This is because the market has constantly shown that it will, if it must, sacrifice the good of democracy for the strength of the bottom line. Though we insist on a system of checks and balances in the federal government, no such system is inherent in the market.

An extraordinary amount of our legislation exists to act as a check to this power. It has often been argued that the consumer serves as the check to the power of industry by choosing what to buy and what not to buy, but this is only partially true. Indeed, a very large percentage of my income is spent on things that I need. I have no choice but to buy them. I must put gas in my car to get home, and the industry that produces that product is controlled by a small handful of people who can and do exert extraordinary control. This is the power that comes with controlling a necessary commodity. So, though in theory, the market polices itself, in practice things happen differently. After all, if a handful of businessmen can do, on a national level, what the Chamber of Commerce did in OKC, what results is known as an oligarchy. Thus, a capitalist market has the same potential to become tyrannical as it does to remain democratic. This is why we write legislation to control business--to provide a check on the power of industry, just as congress checks the power of the president.

Public Broadcasting is a part of that tradition. It ensures that the people with the most money don't get to own information.

Finally, I find the connection between free market and democracy implicit in these arguments a little problematic. Capitalism is a market system; not a system of government. As I hope my earlier syllogistic demonstration of how capitalism can in fact promote tyranny and the anecdotal evidence of the OKC tax debate have shown, democracy and capitalism are not the same thing.

That being said, the institutions that are designed to protect democracy need not and ought not be judged according to their market value, but in their importance in promoting and supporting democracy (Can you imagine if we subjected the US military to market forces? It hasn't turned a profit since WWII). I think people probably assume that the public school system exists to prepare students for the workforce. However, the pioneers of the public school movement (most notably John Dewey) never connected schooling with the market--such a connection is actually a much more recent phenomenon. Instead, they saw education as necessary in a vital democracy. Thus, the public school system is designed for no other purpose than to ensure an educated voter pool. Public Broadcasting was developed as a modern extension of that same project. Public schools exist to foster preparation for democracy through education; public broadcasting exists to foster participation in democracy through education. And if eduation is indeed vital to democracy, it must be protected and supported regardless of its market value.

This debate ultimately stems from the notion that to be "conservative" means that one supports saving tax payer money while prodding the market. But the word itself suggests that to be conservative is to hold on to our past ideals, one of the oldest and most important of which is that a well-educated people can govern itself. Public broadcasting is part of that tradition. It exists to educate those who would self-govern and it thus helps to protect democracy. And I happen to think that protecting democracy is a much more conservative ideal than protecting the market.

2 comments:

David said...

I originally typed a comment, but now I can't find it so here it goes again. A few points. First, I think you'd really like the book "Democracy and Tradition" by Jeffrey Stout, a philosopher at Princeton. Stout references Dewey, Whitman, and others in his work. He contends that for modern society to recover the true democratic tradition, Stout believes there must be a dialogue between secular liberals and conservative liberals where both sides hold each other responsible through discursive debate, which Stout believes to be where the life of democracy principally resides. Second, I wonder if your comments on the differences between capitalism and democracy can also be applied to socialism and democracy. At its core, Marxism is also an economic system, and I believe it is possible for one to be a Neo-Marxist who is also democratic. Third, did Dewey and others address the inherent elitism and oppression that is in the educative system. Many, due to culture of poverty and other limitations do not have access to education and thus would be unable to participate in their democratic vision of society.

Jeff said...

Dewey did not. He is too early for those concerns. But this was exactly the kind of problem public education was to mitigate (before Dewey's public school movement, ALL schools in the US were private).

Many others since, following the example of Brazilian literacy teacher Paulo Freire, have talked about issues of access and oppresive educational models extensively. But this is a topic for a different conversation.